1) A passive is view of audience that is passively take in information from the media.

2)Active is the more modern and generally  view that audiences choose.

3)Hypodermic needle theory is a message from the producer

4)Media production is the art of visual storytelling through film and sound. Media production students learn the foundational skills of shooting, producing, and editing video, as well as the basics of lighting and sound production. 

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